Press
Press room
Bio, key facts and visuals for journalists and editors.
Short bio (50 words)
Aïra is a virtual artist: a character created and directed by a human creative team. Known as “The Queen of Black”, she combines deep skin, platinum blonde hair and black fashion. Since April 2025 she has gathered 1.8 million TikTok followers. Three languages. One voice.
Long bio
Aïra is a virtual artist. Her universe mixes fashion, luxury and music: short, cinematic looks in black, platinum blonde hair as a signature, and original sounds in three languages. Launched on TikTok in April 2025, the @airablack account had 1.8 million followers and 18.3 million likes in October 2026, with several posts above 10 million views.
Fact sheet
| Name | Aïra |
| Type | Virtual artist |
| Launch | TikTok, April 2025 |
| TikTok | @airablack · 1.8M followers · 18.3M likes |
| Top post | 30M+ views |
| 12-month reach | 296.7M video views · 5.0% engagement rate |
| Audience | 77.7% aged 18–34 · international |
| Represented by | Aria S.r.l. (Reggio Emilia, Italy) |
| Languages | Three |
| Press contact | business@airablack.com |
Figures: TikTok @airablack public profile, October 2026; TikTok Analytics, 12 months to 13 July 2026 (reach) and October 2026 (age).
Visuals
Press images
High-resolution files available on request. Credit: “Aïra, virtual artist”.
