About

Who is Aïra?

Aïra is a virtual artist: a fictional character created with AI and directed by a human creative team.

Studio portrait of Aïra in a black blazer on a grey background
The look

The Queen of Black

Deep skin, platinum blonde hair, black as a signature colour. “Black” here is a style: black-on-black, night, quiet luxury.

The voice

Three languages. One voice.

Aïra speaks and sings in three languages. The same voice, wherever the audience is.

The work

Fashion, luxury, music

Short cinematic looks, original sounds and songs, and brand collaborations, all published from @airablack.

Milestones

Born on TikTok, April 2025

  • TikTok account launched in April 2025.
  • 1.8 million followers and 18.3 million likes (October 2026).
  • Several posts above 10 million views, the most-watched above 30 million.

Source: TikTok @airablack, public profile, October 2026.

Aïra seated on a stool, black outfit, platinum blonde hair

Brands & agencies

Brief the Queen of Black.

Dedicated videos, series, sound promotion and image licensing. Rates on request.

Start a projectMedia kit (PDF)

Or email business@airablack.com directly.